the insidious reach of facebook

On Thursday, I went shopping at Orchard Road. Was at Ion Orchard when I spotted a list of newly opened stores, including British jewellery brand Monica Vinader, which I eventually went to check out.

The next day, I noticed that Facebook suggested I like Monica Vinader’s page! H0w on earth did they know I’d been there just the day before?! This brand recently came to our shores a few months ago, and is somehow currently trending, so Facebook’s brilliant algorithm automatically proposed its page to all the people who fit its potential customer profile, and the fact that I had just visited its boutique was just a coincidence…… But still! How scary is the insidious reach of Facebook!


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